Measuring the Customer Experience in Online Environments

P NovakThomas · L HoffmanDonna · YungYiu-Fai

43 citations0/0 files storedMarketing Science

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Customer Service Quality and Loyalty Digital Marketing and Social Media Technology Adoption and User Behaviour

Abstract

Intuition and previous research suggest that creating a compelling online environment for Web consumers will have numerous positive consequences for commercial Web providers. Online executives note...

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1988Structural equation modeling in practice: A review and recommended two-step approach.1990Comparative fit indexes in structural models.1990Flow: the psychology of optimal experience 1974An approach to environmental psychology 1988Attitudes, Personality and Behavior 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations 1997Finding flow: the psychology of engagement with everyday life 1996Applications of structural equation modeling in marketing and consumer research: A review

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2015Skills Augmenting Online Shopping Behavior: A Study of Need for Cognition Positive Segment

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