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Ranking UNIR, un proyecto de clasificación de la mejor publicidad iberoamericana
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Ranking UNIR, un proyecto de clasificación de la mejor publicidad iberoamericana (2015)Ranking UNIR, un proyecto de clasificació…Ranking ESCO de agencias de publicidad: descripción y resultados (2013)Ranking ESCO de agencias de p…Faking or Convincing: Why Do Some Advertising Campaigns Win Creativity Awards? (2012)Faking or Convincing: Why Do …Journal impact factor: a brief review. (1999)Journal impact factor: a brie…Advertising Awards and Advertising Agency Performance Criteria (1994)Advertising Awards and Advert…A statistical assessment of two measures of citation: The impact factor and the immediacy index (1986)A statistical assessment of t…The Growth of Multinational Advertising Agencies in Latin America (1980)The Growth of Multinational A…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Firm Resources and Sustained Competitive Advantage (1991)Habitus, doxa, and ethics: insights from advertising in emerging markets in the Middle East and North Africa (2015)Managing Creativity in the Age Of Data-Driven Marketing Communication (2022)Sick of awards: hidden costs of signaling for advertising creatives (2023)Survey of current business (1921)Spreading the Net: The Consolidation Process of Large Transnational Advertising Agencies in the 1980s and early 1990s (1995)An interpretive study of food, snack and beverage advertisements in rural and urban El Salvador (2015)Theorizing media, communication and social change: towards a processual approach (2018)Communication and Cultural Domination (2019)The Sociology of Science: Theoretical and Empirical Investigations (1974)A general theory of bibliometric and other cumulative advantage processes (1976)Citation distribution of pure mathematics journals (1988)A priori vs. a posteriori normalisation of citation indicators. The case of journal ranking (2011)Research on Covid-19: a disruptive phenomenon for bibliometrics (2021)Academic Quality Rankings of American Colleges and Universities (1987)The History and Meaning of the Journal Impact Factor (2006)Reproducibility of the Shanghai academic ranking of world universities results (2012)The Organizational Ethics of Advertising: Corporate and Agency Views (1981)Agency Theory: An Assessment and Review (1989)Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories (1992)Developing an account‐management lifecycle for advertising agency‐client relationships (2004)DYNAMICS OF TRUST BETWEEN CLIENTS AND THEIR ADVERTISING AGENCIES: ADVANCES IN PERFORMANCE THEORY (2005)Driving Impact through Inclusive Advertising: An Examination of Award-Winning Gender-Inclusive Advertising (2023)Impact factor: a valid measure of journal quality? (2003)A Principal Component Analysis of 39 Scientific Impact Measures (2009)Application of bibliometrics in medicine: a historical bibliometrics analysis (2020)
this work references cited by second hop

References

  • 1999Journal impact factor: a brief review.760 cited
  • 1986A statistical assessment of two measures of citation: The impact factor and the immediacy index59 cited
  • 1994Advertising Awards and Advertising Agency Performance Criteria50 cited
  • 1980The Growth of Multinational Advertising Agencies in Latin America38 cited
  • 2012Faking or Convincing: Why Do Some Advertising Campaigns Win Creativity Awards?30 cited
  • 2013Ranking ESCO de agencias de publicidad: descripción y resultados10 cited

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