DYNAMICS OF TRUST BETWEEN CLIENTS AND THEIR ADVERTISING AGENCIES: ADVANCES IN PERFORMANCE THEORY

Abstract

Dr Mark Davies is a Senior Lecturer, School of Management and Languages, Heriot-Watt University, Scotland, UK. Dr Melvin Prince is a Professor of Marketing at the School of Business, Southern Connecticut State University. Correspondence should be directed to Melvin Prince, Professor of Marketing, Southern Connecticut State University, 501 Crescent Street, New Haven, Connecticut 06515. Email PrinceM1@southernct.edu tel 203-327-2097 or Mark Davies, Senior Lecturer, School of Management and Languages at Heriot-Watt University, Edinburgh EH 14 4AS, United KIngdom, Email m.a.p.davies@hw.ac.uk

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