Electronic Commerce: Strategies and Models for Business-to-Business Trading

1994-04-01book581 citationsclosed

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E-commerce and Technology Innovations Digital Innovation in Industries Digital Platforms and Economics

Abstract

Key Features of Internet Electronic Commerce. Business Models for Electronic Commerce. Business-to-Business Electronic Commerce Cases. Markets and Competition. Marketing Strategies and Programmes. Roadmap for Business-to-Business Electronic Commerce. Bibliography. Endnotes. Subject Index.

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