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• 2017A Systems Approach to Understanding the Philosophical Foundation of Marketing Studies31 cited
• 2014Aggregate Impact of Different Brand Development Strategies15 cited
• 2013An Empirical Research on Consumer Innovativeness in Relation with Hedonic Consumption, Social Identity and Self-Esteem14 cited
• 2010Value, Quality, and Price Knowledge as Predictors of Restaurant Price Sensitivity14 cited
• 2014Applying the Marketing Concept to School Management in Zimbabwe5 cited
• 2013Test for the real option in consumer behavior2 cited