Cases in Electronic Commerce

Sidney Laurence Huff · Scott L. Schneberger · Sid L. Huff

53 citations0/0 files storedMcGraw-Hill Higher Education eBooks

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E-commerce and Technology Innovations Business Strategies and Innovation Digital Innovation in Industries

Abstract

From the Publisher: Cases in Electronic Commerce is a collection of 25 full-length case studies written by professors at the renowned Richard Ivey School of Business. Each case study is centered around a real-world company and provides sufficient detail on the implications associated with e-commerce initiatives. This managerial-oriented approach allows students to fully understand and appreciate the strategic,tactical,and operational challenges faced when launching an e-commerce-based business.

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