Book2005

Understanding Consumer Choice

153 citations0/0 files storedPalgrave Macmillan UK eBooks

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Consumer Behavior and Marketing Influence Decision-Making and Behavioral Economics Consumer Behavior and Market Dynamics

Abstract

Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer

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2003Situational influences on consumers' attitudes and behavior

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2010Mobile Games: Analyzing the Needs and Values of the Consumers 2006The emotional power of place: The fall and rise of dominance in retail research 2008Consumer-based brand equity and brand performance 2011Exploring Attitudes and Predicting Intentions: Profiling Student Debtors Using an Extended Theory of Planned Behavior 2016No More “Good” Intentions: Purchase Behaviors in Sponsorship 2012Ethical claims and labelling: An analysis of consumers' beliefs and choice behaviours 2017Influences of the perceived value on actual repurchasing behavior: Empirical exploration in a retailing context 2010Implications of Motivating Operations for the Functional Analysis of Consumer Choice

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