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Understanding Consumer Choice

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References

2003Situational influences on consumers' attitudes and behavior157 cited

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2010Market Segmentation From a Behavioral Perspective34 cited
2014The Impact of Promotional Mix Elements on Consumers Purchasing Decisions33 cited

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2008Reward, emotion and consumer choice: from neuroeconomics to neurophilosophy31 cited

2016Explaining Consumer Choice30 cited

2014Shopper typologies amongst a Generation Y consumer cohort and variations in terms of age in the fashion apparel market30 cited