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ArticleConsumer behavior : application of theory

John A. Howard1977

Article1977

Consumer behavior : application of theory

419 citations·0/0 files stored·Andalas University Repository (Andalas University)

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Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Market Dynamics

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Year1977

Typearticle

Published1977-01-01

VenueAndalas University Repository (Andalas University)

Languageen

Citations419

Files0 public / 0

ShelfConsumer Behavior and Marketing Influence

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openalex_workW1481554636

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