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Consumer behavior : application of theory
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Consumer behavior : application of theory (1977)Consumer behavior : application of theoryThe role of cognitive and affective responses in the relationship between internal and external stimuli on online impulse buying behavior (2021)The role of cognitive and aff…The Marketing Effectiveness of Social Media in the Hotel Industry (2013)The Marketing Effectiveness o…Customer dominant value formation in service (2013)Customer dominant value forma…Moderators of the self-congruity effect on consumer decision-making: A meta-analysis (2011)Moderators of the self-congru…Prior knowledge, credibility and information search (2004)Prior knowledge, credibility …Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships (2004)Customer Portfolio Management…Service Equity, Satisfaction, and Loyalty: From Transaction-Specific to Cumulative Evaluations (2003)Service Equity, Satisfaction,…What to Say When: Advertising Appeals in Evolving Markets (2001)What to Say When: Advertising…Extended discrete choice models : integrated framework, flexible error structures, and latent variables (2001)Extended discrete choice mode…Influence of terrorism risk on foreign tourism decisions (1998)Influence of terrorism risk o…Influences on Consumer Use of Word-of-Mouth Recommendation Sources (1997)Influences on Consumer Use of…A Parsimonious Estimating Technique for Interaction and Quadratic Latent Variables (1995)A Parsimonious Estimating Tec…Predicting Vacation Activity Preferences on the Basis of Value-System Segmentation (1994)Predicting Vacation Activity …Value-System Segmentation: Exploring the Meaning of LOV (1992)Value-System Segmentation: Ex…The Mediating Role of Attitude toward the Ad: Some Additional Evidence (1990)The Mediating Role of Attitud…Individual Differences in Search Behavior For a Nondurable (1980)Individual Differences in Sea…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Customer-dominant logic: foundations and implications (2015)Customer-to-customer co-creation practices in tourism: Lessons from Customer-Dominant logic (2018)Reframing service innovation: COVID-19 as a catalyst for imposed service innovation (2020)Prospect Theory: An Analysis of Decision under Risk (1979)The Framing of Decisions and the Psychology of Choice (1981)Prospect theory: An analysis of decision under risk (1988)Tourist roles, perceived risk and international tourism (2003)Travel Anxiety and Intentions to Travel Internationally: Implications of Travel Risk Perception (2005)Risk, uncertainty and the theory of planned behavior: A tourism example (2009)Attitudes and Cognitive Organization (1946)Significance tests and goodness of fit in the analysis of covariance structures. 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  • 1998Influence of terrorism risk on foreign tourism decisions1,015 cited
  • 1995A Parsimonious Estimating Technique for Interaction and Quadratic Latent Variables818 cited
  • 2004Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships550 cited
  • 1997Influences on Consumer Use of Word-of-Mouth Recommendation Sources491 cited
  • 2003Service Equity, Satisfaction, and Loyalty: From Transaction-Specific to Cumulative Evaluations473 cited
  • 1992Value-System Segmentation: Exploring the Meaning of LOV444 cited
  • 1990The Mediating Role of Attitude toward the Ad: Some Additional Evidence394 cited
  • 2001Extended discrete choice models : integrated framework, flexible error structures, and latent variables359 cited
  • 2004Prior knowledge, credibility and information search355 cited
  • 2013Customer dominant value formation in service353 cited
  • 2011Moderators of the self-congruity effect on consumer decision-making: A meta-analysis322 cited
  • 1980Individual Differences in Search Behavior For a Nondurable321 cited
  • 2013The Marketing Effectiveness of Social Media in the Hotel Industry302 cited
  • 2001What to Say When: Advertising Appeals in Evolving Markets

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289 cited
  • 2021The role of cognitive and affective responses in the relationship between internal and external stimuli on online impulse buying behavior288 cited
  • 1994Predicting Vacation Activity Preferences on the Basis of Value-System Segmentation285 cited