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Since the 1990s, as a consequence of economic crisis and ideological and political redirections, welfare provision in Sweden has undergone processes of decentralisation, market orientation and privatisation. Publicly financed services provided by subcontracted private enterprises have increased substantially in every welfare sector, including social work. Furthermore, numbers of self-employed social workers also appear to be increasing. The aim of the article is to describe and analyse the debate on privatisation in professional social work journals. More than 700 articles gleaned from 1100 issues of four professional journals spanning the period 1985–2003 have been analysed using a combination of quantitative content and qualitative discourse analysis. The results show that the debate has shifted from ideology to pragmatics in the two major social work unions, although, despite de-polarisation tendencies, ambivalence towards private social work is evident.
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