The Strategic Planning Process and Performance Relationship: Does Culture Matter?

Abstract

Given the growth of multinationals, it is important that managers learnwhether strategic planning enhances firm performance in cross-cultural situations.Using an international sample of firms, this study found that the generalplanning-performance model is relevant across the cultures sampled. While thereappears to be little direct relationship between culture and planning, culture didmoderate the planning-performance relationship. Furthermore, specific culturalvalues were found to account for some of the cross-cultural differences in theplanning-performance relationship. Implications for management and futureresearch are discussed.

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