Articlegreen1991

Interpreting and responding to strategic issues: The impact of national culture

688 citations0/0 files storedStrategic Management Journal

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Global and Cross-Cultural Management Management and Organizational Studies Cultural Differences and Values

Abstract

Abstract Perceptions of environmental uncertainty and organizational control influence strategic behavior. As national culture influences these perceptions we expect to find cultural differences in interpretation and response to strategic issues. Given a case describing an issue concerning deregulation of the U.S. banking industry, managers completed questionnaires rating interpretations and responses to that issue. National culture was found to influence interpretation and responses. In particular, Latin European managers when compared with other managers were more likely to interpret the issue as a crisis and as a threat. Latin Europeans were also more likely to recommend proactive behavior. This study indicates that different cultures are likely to interpret and respond to the same strategic issue in different ways. These differences may help to explain and predict different responses of European countries to ‘1992’.

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References

1974Judgment under Uncertainty: Heuristics and Biases 1975Judgment under Uncertainty: Heuristics and Biases 1980Competitive Strategy: Techniques for Analyzing Industries and Competitors 1993Organizational culture and leadership 1969The social psychology of organizing 1984Upper Echelons: The Organization as a Reflection of Its Top Managers 1986Organizational Information Requirements, Media Richness and Structural Design 1984Upper Echelons: The Organization as a Reflection of Its Top Managers

Cited by

2006A quarter century of Culture's Consequences: a review of empirical research incorporating Hofstede's cultural values framework 1998INTERNATIONAL EXPANSION THROUGH START-UP OR ACQUISITION: A LEARNING PERSPECTIVE.2009Diversification Decisions in Family‐Controlled Firms 1996Culture and Congruence: The Fit Between Management Practices and National Culture 2010Examining the impact of Culture's consequences: A three-decade, multilevel, meta-analytic review of Hofstede's cultural value dimensions.1998National Cultural Distance and Cross-Border Acquisition Performance

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