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Gender Role Stereotyping in Advertisements on Two British Radio Stations · Study

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ArticleGender Role Stereotyping in Advertisements on Two British Radio Stations

Adrian F Furnham1999

OA

Articlegreen1999

Gender Role Stereotyping in Advertisements on Two British Radio Stations

Adrian F Furnham · Louise Thomson

39 citations·0/0 files stored·Sex Roles

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Media, Gender, and Advertising Gender and Feminist Studies Gender Roles and Identity Studies

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References

1972Sex-Role Socialization in Picture Books for Preschool Children 1988Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States 1988The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years 1975The Portrayal of Men and Women in American Television Commercials 1999Sex-Role Stereotyping in Television Commercials: A Review and Comparison of Fourteen Studies Done on Five Continents Over 25 Years 1972The image of women in network TV commercials 1981Sex‐role stereotyping in British television advertisements 1989Sex role messages in television commercials: An update

Cited by

2005Sex-Role Portrayals in African Television Advertising 2008Who is gazing at whom? A look at how sex is used in magazine advertisements 2007Gender Role Stereotyping in Advertisements on Three Radio Stations: Does Musical Genre Make a Difference?2004The Effects of Gender‐Stereotyped Radio Commercials1 2007The face-ism effect in the Internet: Differences in facial prominence of women and men

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2008Gender Representation in Television Advertisements in Britain and Saudi Arabiaarticle · 14 shared references 2004The Effects of Gender‐Stereotyped Radio Commercials1article · 14 shared references 2005Sex-Role Portrayals in African Television Advertisingarticle · 12 shared references 1997Changes in the Stereotypical Portrayal of Men and Women in British Television Advertisementsarticle · 11 shared references 2007Caught Between East and West? Portrayals of Gender in Bulgarian Television Advertisementsarticle · 11 shared references 1997Gender role stereotyping in Australian radio commercialsarticle · 11 shared references

Details

Year1999

Typearticle

Published1999-01-01

VenueSex Roles

ISSN-L0360-0025

Languageen

Citations39

Files0 public / 0

ShelfMedia, Gender, and Advertising

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doi10.1023/a:1018890719743

openalex_workW1482578476

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