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The Strategic and Operational Planning of Marketing · Study

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ArticleThe Strategic and Operational Planning of Marketing

Ian Goswell1987

Article1987

The Strategic and Operational Planning of Marketing

Ian Goswell · Gordon E. Greenley

47 citations·0/0 files stored·Journal of the Operational Research Society

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Marketing and Advertising Strategies Management and Optimization Techniques Strategic Planning and Analysis

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1995Managerial judgement in strategic marketing:1991Ten risks in marketing high-technology products 2000Marketing and company performance of Chinese small firms in Hong Kong 1989The logic of being illogical in strategic marketing planning 1988The Brand Name Development Process 1987An Exposition of Empirical Research into Marketing Planning 1996The BASIC marketing planning process: a practical framework for the smaller business 1991Marketing planning in the larger family business

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Year1987

Typearticle

Published1987-04-01

VenueJournal of the Operational Research Society

ISSN-L0160-5682

Languageen

Citations47

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1057/jors.1987.61

openalex_workW1482581375

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