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Cited by

• 1995Managerial judgement in strategic marketing:57 cited
• 1991Ten risks in marketing high-technology products45 cited
• 2000Marketing and company performance of Chinese small firms in Hong Kong40 cited
• 1988The Brand Name Development Process38 cited
• 1989The logic of being illogical in strategic marketing planning38 cited
• 1996The BASIC marketing planning process: a practical framework for the smaller business32 cited
• 1987An Exposition of Empirical Research into Marketing Planning32 cited
• 1991Marketing planning in the larger family business29 cited
• 1999The theory and practice of marketing planning in the smaller business27 cited
• 1999Competitive marketing strategy in a volatile environment: theory, practice and research priorities27 cited
• 1998High minds and low deeds: on being blind to creativity in strategic marketing26 cited
• 1993Marketing planning decision making in UK and us companies: An empirical comparative study19 cited
• 1988MANAGERIAL PERCEPTIONS OF MARKETING PLANNING[1]19 cited
• 1994Relationship between Marketing Planning and Annual Budgeting18 cited
• 1988