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Strategisches Internationales Marketing
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Strategisches Internationales Marketing (1987)Strategisches Internationales MarketingFormen von Kooperationen, Allianzen und Netzwerken (2003)Formen von Kooperationen, All…Das Management der Internationalen Kommunikation (1993)Das Management der Internatio…The Nature of the Firm (1937)The Economic Institutions of Capitalism (1987)The Competitive Advantage of Nations (1991)Models and Managers: The Concept of a Decision Calculus (1970)How Advertising Affects Sales: Meta-Analysis of Econometric Results (1984)Models and Managers: The Concept of a Decision Calculus (2004)
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  • 2003Formen von Kooperationen, Allianzen und Netzwerken33 cited
  • 1993Das Management der Internationalen Kommunikation14 cited

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