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Sustainable Marketing and Social Media

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1,138 cited

2011A tale of two sites: Twitter vs. Facebook and the personality predictors of social media usage1,011 cited

2007Social context, personal norms and the use of public transportation: Two field studies954 cited

Cited by

2017“This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook579 cited
2015Social media marketing and advertising411 cited
2019Brand Communication in Social Media: A Research Agenda342 cited
2020Consumers’ engagement with corporate social responsibility (CSR) communication in social media: Evidence from China and the United States268 cited
2021Social media and sustainable purchasing attitude: Role of trust in social media and environmental effectiveness204 cited
2022Greenfluencers as agents of social change: the effectiveness of sponsored messages in driving sustainable consumption160 cited
2019Is that coffee mug smiling at me? How anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising145 cited
2019Cross-cultural differences in the adoption of social media144 cited
2021Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude130 cited
2018Sustainability in marketing: a systematic review unifying 20 years of theoretical and substantive contributions (1997–2016)129 cited
2020Sustainable Marketing and Consumer Support for Sustainable Businsses128 cited
2017Marketing for Sustainability: Extending the Conceptualisation of the Marketing Mix to Drive Value for Individuals and Society at Large120 cited
2022Greenwashing and Bluewashing in Black Friday-Related Sustainable Fashion Marketing on Instagram114 cited
2023Sustainability advertising: literature review and framework for future research98 cited
2017Why do consumers choose sustainable fashion? A cross-cultural study of South Korean, Chinese, and Japanese consumers95 cited
2020Exploring the optimized social advertising strategy that can generate consumer engagement with green messages on social media86 cited