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Consumer Behavior: Buying, Having, and Being (8th ed.) · Study

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ArticleConsumer Behavior: Buying, Having, and Being (8th ed.)

Unknown author2009

Article2009

Consumer Behavior: Buying, Having, and Being (8th ed.)

Unknown author

358 citations·0/0 files stored·Management Decision

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Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Market Dynamics

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2014Store Atmospherics and Experiential Marketing: A Conceptual Framework and Research Propositions for An Extraordinary Customer Experience 2024The role of brand identity, brand lifestyle congruence, and brand satisfaction on repurchase intention: a multi-group structural equation model 2022Preloved is reloved: investigating predispositions of second-hand clothing purchase on C2C platforms 2021Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM 2014Technology Acceptance and Purchase Intention towards Movie Mobile Advertising among Youth in Malaysia 2012Contemporary Marketing Communications Framework for Football Clubs 2020Vietnamese Consumer Attitudes towards Smartphone Advertising 2013Consumer Intention to Buy Original Brands versus Counterfeits

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Year2009

Typearticle

Published2009-05-22

VenueManagement Decision

ISSN-L0025-1747

Languageen

Citations358

Files0 public / 0

ShelfConsumer Behavior and Marketing Influence

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doi10.1108/00251740910960169

openalex_workW1483025030

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