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Consumer Behavior: Buying, Having, and Being (8th ed.)
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Consumer Behavior: Buying, Having, and Being (8th ed.) 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  • 2024Customer insights for innovation: A framework and research agenda for marketing25 cited
  • 2016Evaluation of quantitative indicators of marketing activities in the banking sector

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23 cited
  • 2020Consumer’s Behavioral Intention toward “Green” Restaurant: Empirical Evidence from Indonesia21 cited
  • 2019The impact of celebrity endorsement in cause related marketing campaigns on audiences’ behavioral intentions: Egypt case20 cited
  • 2008Store Image: Toward a Conceptual Model Part 120 cited