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The influence of visual packaging design on perceived food product quality, value, and brand preference
13 references·16 citing·47 second hop
The influence of visual packaging design on perceived food product quality, value, and brand preference (2013)The influence of visual packaging design …Visual influence on in-store buying decisions: an eye-track experiment on the visual influence of packaging design (2007)Visual influence on in-store …The importance of packaging design for own‐label food brands (2007)The importance of packaging d…The importance of packaging attributes: a conjoint analysis approach (2007)The importance of packaging a…The Effects of Playing an Advergame on Young Children's Perceptions, Preferences, and Requests (2007)The Effects of Playing an Adv…Consumer perceptions of product packaging (2006)Consumer perceptions of produ…Explaining intention to use mobile chat services: moderating effects of gender (2005)Explaining intention to use m…The relationships among perceived quality, perceived risk and perceived product value (2004)The relationships among perce…Packaging and purchase decisions (2004)Packaging and purchase decisi…Age Related Motivational Segmentation of Wine Consumption in a Hospitality Setting (2004)Age Related Motivational Segm…The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience (2003)The Communicative Power of Pr…Customer repurchase intention (2003)Customer repurchase intentionConsumer evaluations of product certification, geographic association and traceability in Greece (2003)Consumer evaluations of produ…Understanding Relationship Marketing Outcomes (2002)Understanding Relationship Ma…Visual communication via the design of food and beverage packaging (2022)Visual communication via the …Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market (2022)Exploring relationship among …Consumer Preference for Yogurt Packaging Design Using Conjoint Analysis (2022)Consumer Preference for Yogur…Visual design elements of product packaging: Implications for consumers' emotions, perceptions of quality, and price (2021)Visual design elements of pro…On packaging and product returns in online retail—Mailing boxes or sending signals? 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The General Extended Technology Acceptance Model for E-learning approach (2017)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Marketing: Theory and Practice (1983)Strategic Brand Management (2007)Studying the influence of package shape and colour on consumer expectations of milk desserts using word association and conjoint analysis (2010)Consumer Perceptions of Food Packaging: Contributing to or Counteracting Environmentally Sustainable Development? (2015)Environmental sustainability of liquid food packaging: Is there a gap between Danish consumers' perception and learnings from life cycle assessment? (2018)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Qualitative Data Analysis (2008)Consumer response to packaging design: The role of packaging materials and graphics in sustainability perceptions and product evaluations (2017)Sensory Aspects of Package Design (2017)Preference for green packaging in consumer product choices – Do consumers care? (2008)Sustainability in e-commerce packaging: A review (2020)Effects of product unit image on consumption of snack foods (2010)Shining in the Center: Central Gaze Cascade Effect on Product Choice (2012)Strategic Use of Colour in Brand Packaging (2014)
this work references cited by second hop

References

  • 2002Understanding Relationship Marketing Outcomes2,299 cited
  • 2003Customer repurchase intention1,602 cited
  • 2007The importance of packaging attributes: a conjoint analysis approach717 cited
  • 2005Explaining intention to use mobile chat services: moderating effects of gender641 cited
  • 2004Packaging and purchase decisions563 cited
  • 2006Consumer perceptions of product packaging560 cited
  • 2004The relationships among perceived quality, perceived risk and perceived product value502 cited
  • 2003The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience488 cited
  • 2007The Effects of Playing an Advergame on Young Children's Perceptions, Preferences, and Requests341 cited
  • 2007Visual influence on in-store buying decisions: an eye-track experiment on the visual influence of packaging design319 cited
  • 2007The importance of packaging design for own‐label food brands283 cited
  • 2003Consumer evaluations of product certification, geographic association and traceability in Greece137 cited
  • 2004Age Related Motivational Segmentation of Wine Consumption in a Hospitality Setting69 cited

Cited by

  • 2017Determinants of consumers’ intention to adopt mobile banking services in Zimbabwe192 cited

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  • 2016The role of packaging within marketing and value creation144 cited
  • 2014“Packaging logistics”: promoting sustainable efficiency in supply chains121 cited
  • 2018Is less more or a bore? Package design simplicity and brand perception: an application to Champagne114 cited
  • 2017Seeing is not necessarily liking: Advancing research on package design with eye-tracking100 cited
  • 2014Online repatronage intention: an empirical study among Malaysian experienced online shoppers95 cited
  • 2016Effect of product attribute beliefs of ready-to-drink coffee beverages on consumer-perceived value and repurchase intention90 cited
  • 2022Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market83 cited
  • 2019Effect of Emotion, Expectation, and Privacy on Purchase Intention in WeChat Health Product Consumption: The Mediating Role of Trust76 cited
  • 2018Symmetry influences packaging aesthetic evaluation and purchase intention69 cited
  • 2022Visual communication via the design of food and beverage packaging67 cited
  • 2021Visual design elements of product packaging: Implications for consumers' emotions, perceptions of quality, and price52 cited
  • 2022Consumer Preference for Yogurt Packaging Design Using Conjoint Analysis50 cited
  • 2018Consumers’ perception of usability of product packaging and impulse buying48 cited
  • 2015Consumer responses to elimination of overpackaging on private label products47 cited
  • 2021On packaging and product returns in online retail—Mailing boxes or sending signals?46 cited