Riset sebagai Ujung Tombak Keberhasilan Program Public Relations

Ike Devi Sulistyaningtyas

11 citations0/0 files storedJurnal ILMU KOMUNIKASI

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Public Relations and Crisis Communication Marketing and Advertising Strategies Communication Studies and Media

Abstract

Abstract : Public Relations encompasses basically the management and communications function between organizations and public. The important thing of the public relations management is research, because Public Relations program is started from research and after all the programs done. It is also using research to find the output and outcome. The point is how to gain successful of Public Relations program depend on how to use research.

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1996Using Research in Public Relations: Applications to Program Management 1997The handbook of strategic public relations & integrated communications 2005Evaluating Public Relations: A best practice guide to public relations planning, research & evaluation

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