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Cross‐national differences in consumer response to the framing of advertising messages
16 references·0 citing·39 second hop
Cross‐national differences in consumer response to the framing of advertising messages (2007)Cross‐national differences in consumer re…When to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform a Health-Related Behavior (1995)When to Accentuate the Negati…Evidence for universality and cultural variation of differential emotion response patterning. (1994)Evidence for universality and…Emotion and culture: Empirical studies of mutual influence. (1994)Emotion and culture: Empirica…Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992)Antecedents and Consequences …The Influence of Message Framing and Issue Involvement (1990)The Influence of Message Fram…The Impact of Feelings on Ad-Based Affect and Cognition (1989)The Impact of Feelings on Ad-…Information Processing from Advertisements: Toward an Integrative Framework (1989)Information Processing from A…Information Processing from Advertisements: Toward an Integrative Framework (1989)Information Processing from A…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…Prospect theory: An analysis of decision under risk (1988)Prospect theory: An analysis …Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…The Power of Feelings in Understanding Advertising Effects (1987)The Power of Feelings in Unde…Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Assessing the Role of Emotion…Affective Responses Mediating Acceptance of Advertising (1986)Affective Responses Mediating…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …Cross-Cultural Universals of Affective Meaning (1976)Cross-Cultural Universals of …A circumplex model of affect. (1980)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective (2012)Statistical principles in experimental design. (1962)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)On the Use of College Students in Social Science Research: Insights from a Second-Order Meta-analysis (2001)Why Some New Products are More Successful than Others (2001)Information and Consumer Behavior (1970)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Risk, Ambiguity, and the Savage Axioms (1961)Judgment under Uncertainty: Heuristics and Biases (1975)The Framing of Decisions and the Psychology of Choice (1981)Exploration and Exploitation in Organizational Learning (1991)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Theory of games and economic behavior (2019)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Bringing the Frame Into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuasion. (2004)The effect of negative online consumer reviews on product attitude: An information processing view (2007)Health Message Framing Effects on Attitudes, Intentions, and Behavior: A Meta-analytic Review (2011)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Consumer Evaluations of Brand Extensions (1990)Understanding Customer Experience Throughout the Customer Journey (2016)Advances in Consumer Research (2025)Cross-Cultural Research Methods (1980)Appraisal Determinants of Emotions: Constructing a More Accurate and Comprehensive Theory (1996)CURRENT RESEARCH IN SOCIAL PSYCHOLOGY (1996)Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)What Makes Online Content Viral? (2011)Product/Consumption-Based Affective Responses and Postpurchase Processes (1987)Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)Advances in prospect theory: Cumulative representation of uncertainty (1992)
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References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 1988Prospect theory: An analysis of decision under risk32,475 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising1,636 cited
  • 1976Cross-Cultural Universals of Affective Meaning1,154 cited
  • 1990The Influence of Message Framing and Issue Involvement1,127 cited
  • 1987The Power of Feelings in Understanding Advertising Effects1,119 cited
  • 1986Affective Responses Mediating Acceptance of Advertising1,076 cited
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  • 1989Information Processing from Advertisements: Toward an Integrative Framework1,003 cited
  • 1994Emotion and culture: Empirical studies of mutual influence.934 cited
  • 1994Evidence for universality and cultural variation of differential emotion response patterning.743 cited
  • 1989Information Processing from Advertisements: Toward an Integrative Framework653 cited

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1995
When to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform a Health-Related Behavior
640 cited
  • 1989The Impact of Feelings on Ad-Based Affect and Cognition614 cited
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