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PENGARUH IDENTITAS MEREK TERHADAP LOYALITAS MEREK MELALUI CITRA MEREK DAN KEPERCAYAAN MEREK TOYOTA

27 citations0/0 files storedJurnal Akuntansi dan Keuangan (Institute of Research and Community Outreach Petra Christian University)

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Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

Abstract

menganalisis pengaruh identitas merek terhadap loyalitas merek dengan citra merek dan kepercayaan merek sebagai variabel antara.Penelitian dilakukan dengan membagikan questionnairs kepada 100 responden yang telah membeli atau menggunakan Toyota.

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References

1997An Examination of the Nature of Trust in Buyer-Seller Relationships 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty 2003A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study 2012Memahami Penelitian Kualitatif 2001Brand trust in the context of consumer loyalty 2005Antecedents and Consequences of Customer-Company Identification: Expanding the Role of Relationship Marketing.2005Does brand trust matter to brand equity?1999The Ownership Effect in Consumer Responses to Brand Line Stretches

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2018Pengaruh Brand Awareness dan Brand Image serta Word Of Mouth terhadap Brand Trust dan Pembentukan Brand Loyalty pada Pelanggan Cbezt Friedchiken Kecamatan Genteng Banyuwangi 2018CITRA MEREK, KEPERCAYAAN MEREK DALAM MEWUJUDKAN LOYALITAS MEREK PRODUK AQUA

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