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PENGARUH IDENTITAS MEREK TERHADAP LOYALITAS MEREK MELALUI CITRA MEREK DAN KEPERCAYAAN MEREK TOYOTA
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PENGARUH IDENTITAS MEREK TERHADAP LOYALITAS MEREK MELALUI CITRA MEREK DAN KEPERCAYAAN MEREK TOYOTA (2014)PENGARUH IDENTITAS MEREK TERHADAP LOYALIT…PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY TEH BOTOL SOSRO Survei Konsumen Teh Botol Sosro di Food Court ITC Cempaka Mas, Jakarta timur (2012)PENGARUH BRAND IMAGE DAN BRAN…Memahami Penelitian Kualitatif (2012)Memahami Penelitian KualitatifB2B Brand Management (2007)B2B Brand ManagementDoes brand trust matter to brand equity? (2005)Does brand trust matter to br…Corporate Reputation and Competitiveness (2005)Corporate Reputation and Comp…Antecedents and Consequences of Customer-Company Identification: Expanding the Role of Relationship Marketing. (2005)Antecedents and Consequences …Dasar-Dasar Pemasaran (2004)Dasar-Dasar PemasaranA Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study (2003)A Partial Least Squares Laten…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Brand trust in the context of consumer loyalty (2001)Brand trust in the context of…The Ownership Effect in Consumer Responses to Brand Line Stretches (1999)The Ownership Effect in Consu…An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)An Examination of the Nature …Building a Brand: The Saturn Story (1994)Building a Brand: The Saturn …Pengaruh Brand Awareness dan Brand Image serta Word Of Mouth terhadap Brand Trust dan Pembentukan Brand Loyalty pada Pelanggan Cbezt Friedchiken Kecamatan Genteng Banyuwangi (2018)Pengaruh Brand Awareness dan …CITRA MEREK, KEPERCAYAAN MEREK DALAM MEWUJUDKAN LOYALITAS MEREK PRODUK AQUA (2018)CITRA MEREK, KEPERCAYAAN MERE…Industrial buying and creative marketing (1967)Organizational Buying Behavior (1973)Business Market Management: : Understanding, Creating, and Delivering Value (1999)A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector (2010)Business to business digital content marketing: marketers’ perceptions of best practice (2014)What messages to post? Evaluating the popularity of social media communications in business versus consumer markets (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Measuring the Involvement Construct (1985)Possessions and the Extended Self (1988)Service Equity, Satisfaction, and Loyalty: From Transaction-Specific to Cumulative Evaluations (2003)Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions (2008)The impact of virtual reality (VR) technology on sport spectators' flow experience and satisfaction (2019)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Commitment-Trust Theory of Relationship Marketing (1994)An Integrative Model Of Organizational Trust (1995)The role played by perceived usability, satisfaction and consumer trust on website loyalty (2005)Relationship quality as a predictor of B2B customer loyalty (2006)The Process of Customer Engagement: A Conceptual Framework (2008)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Does image of country‐of‐origin matter to brand equity? (2007)Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty (2018)The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty (2019)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Structural Equations with Latent Variables (1989)How to Write Up and Report PLS Analyses (2009)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models (1982)Economic Action and Social Structure: The Problem of Embeddedness (1985)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Corporate Associations in the Academic Literature: Three Main Streams of Thought in the Reputation Measurement Literature (2004)When corporate social responsibility ( CSR ) increases performance: exploring the role of intrinsic and extrinsic CSR attribution (2014)Measuring Organizational Legitimacy in Social Media: Assessing Citizens’ Judgments With Sentiment Analysis (2016)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Some antecedents and outcomes of brand love (2006)POLA PELAKSANAAN PENDIDIKAN KARAKTER TERHADAP SISWA SEKOLAH DASAR (2016)Pendidikan Karakter Religius dan Mandiri di Pesantren (2019)Strategi UMKM untuk Meningkatkan Perekonomian selama Pandemi Covid-19 pada saat New Normal (2020)
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References

  • 1997An Examination of the Nature of Trust in Buyer-Seller Relationships6,819 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 2003A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study6,477 cited
  • 2012Memahami Penelitian Kualitatif3,326 cited
  • 2001Brand trust in the context of consumer loyalty1,340 cited
  • 2005Antecedents and Consequences of Customer-Company Identification: Expanding the Role of Relationship Marketing.1,036 cited
  • 2005Does brand trust matter to brand equity?892 cited
  • 1999The Ownership Effect in Consumer Responses to Brand Line Stretches436 cited
  • 2005Corporate Reputation and Competitiveness374 cited
  • 2007B2B Brand Management289 cited
  • 2004Dasar-Dasar Pemasaran103 cited
  • 1994Building a Brand: The Saturn Story90 cited
  • 2012PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY TEH BOTOL SOSRO Survei Konsumen Teh Botol Sosro di Food Court ITC Cempaka Mas, Jakarta timur45 cited

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  • 2018Pengaruh Brand Awareness dan Brand Image serta Word Of Mouth terhadap Brand Trust dan Pembentukan Brand Loyalty pada Pelanggan Cbezt Friedchiken Kecamatan Genteng Banyuwangi

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22 cited
  • 2018CITRA MEREK, KEPERCAYAAN MEREK DALAM MEWUJUDKAN LOYALITAS MEREK PRODUK AQUA11 cited