Beauty imagined: a history of the global beauty industry

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American History and Culture Fashion and Cultural Textiles Consumer Perception and Purchasing Behavior

Abstract

Introduction: The Business of Beauty PART I: BEAUTY IMAGINED 1. Scent and Paris 2. How do I Look? 3. Cleanliness and Civilization PART II: BEAUTY DIFFUSED 4. Beauty Amid War and Depression 5. The Television Age 6. Global Ambitions Meet Local Markets 7. The Uncertain Identity of Beauty PART III: BEAUTY RE-IMAGINED 8. Challenges from New Quarters 9. Globalization and Tribalization Conclusion: The Dream Machine

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