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Measuring and managing brand equity
16 references·13 citing·31 second hop
Measuring and managing brand equity (2010)Measuring and managing brand equityReliability and Validity Assessment (2011)Reliability and Validity Asse…The evolution and future of national customer satisfaction index models (2001)The evolution and future of n…The Effect of Brand Attitude and Brand Image on Brand Equity (2001)The Effect of Brand Attitude …Building customer-based brand equity : a blueprint for creating strong brands (2001)Building customer-based brand…The relationship between customer satisfaction and loyalty: Cross-industry differences (2000)The relationship between cust…Use of partial least squares (PLS) in strategic management research: a review of four recent studies (1999)Use of partial least squares …Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…The American Customer Satisfaction Index: Nature, Purpose, and Findings (1996)The American Customer Satisfa…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Applications of structural equation modeling in marketing and consumer research: A review (1996)Applications of structural eq…Building Strong Brands (1995)Building Strong BrandsMarketing Management and Strategy (1994)Marketing Management and Stra…Structural Equations with Latent Variables. (1991)Structural Equations with Lat…Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory (1982)Two Structural Equation Model…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Importance-Performance Analysis (1977)Importance-Performance Analys…Measuring consumer‐based brand equity of prestigious mass brands using masstige mean score scale (2022)Measuring consumer‐based bran…An empirical research of corporate social responsibility on creating the green brand equity: An exploratory of Vietnamese consumers' perception in the bank industry (2022)An empirical research of corp…From quality control to TQM, service quality and service sciences: a 30-year review of TQM literature (2021)From quality control to TQM, …An Integrated Model of Social Media Brand Love: Mediators of Brand Attitude and Consumer Satisfaction (2021)An Integrated Model of Social…Understanding consumer-based brand equity and its antecedents in international and national banks in Egypt (2020)Understanding consumer-based …E-service quality and e-retailers: Attribute-based multi-dimensional scaling (2020)E-service quality and e-retai…Insights into the Antecedents of Fast-Food Purchase Intention and the Relative Positioning of Quality (2018)Insights into the Antecedents…Impact of value-adding services on quality, loyalty and brand equity in the brewing industry (2018)Impact of value-adding servic…Examining the ParticipACTION brand using the brand equity pyramid (2018)Examining the ParticipACTION …The Effect of Hedonistic and Utilitarian Consumer Behavior on Brand Equity: Turkey – UK Comparison on Coca Cola (2014)The Effect of Hedonistic and …Impact of Indian Cultural Values and Lifestyles on Meaning of Branded Products: Study on University Students in India (2011)Impact of Indian Cultural Val…Out-of-Stock: Reactions, Antecedents, Management Solutions, and a Future Perspective (2009)Out-of-Stock: Reactions, Ante…Sports Sponsorship and Brand Personality - The Ryder Cup Team and IBM (2003)Sports Sponsorship and Brand …Prospect Theory: An Analysis of Decision under Risk (1979)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Prospect theory: An analysis of decision under risk (1988)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Testing Structural Equation Models. (1994)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)A Review of Scale Development Practices in the Study of Organizations (1995)A Brief Tutorial on the Development of Measures for Use in Survey Questionnaires (1998)A model of destination image formation (1999)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Issues and opinion on structural equation modeling (1998)How to Write Up and Report PLS Analyses (2009)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)lavaan : An R Package for Structural Equation Modeling (2012)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Destination image analysis—a review of 142 papers from 1973 to 2000 (2002)Gain more insight from your PLS-SEM results (2016)On the Evaluation of Structural Equation Models (1988)When to use and how to report the results of PLS-SEM (2018)
this work references cited by second hop

References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1991Structural Equations with Latent Variables.17,443 cited
  • 1999Use of partial least squares (PLS) in strategic management research: a review of four recent studies7,307 cited
  • 2011Reliability and Validity Assessment5,040 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1996The American Customer Satisfaction Index: Nature, Purpose, and Findings4,733 cited
  • 1995Building Strong Brands4,432 cited
  • 1977Importance-Performance Analysis4,319 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 1982Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory3,367 cited
  • 1996Applications of structural equation modeling in marketing and consumer research: A review2,550 cited
  • 2001The evolution and future of national customer satisfaction index models1,069 cited
  • 2001Building customer-based brand equity : a blueprint for creating strong brands805 cited
  • 2001The Effect of Brand Attitude and Brand Image on Brand Equity667 cited
  • 2000The relationship between customer satisfaction and loyalty: Cross-industry differences

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518 cited
  • 1994Marketing Management and Strategy496 cited
  • Cited by

    • 2020E-service quality and e-retailers: Attribute-based multi-dimensional scaling97 cited
    • 2021An Integrated Model of Social Media Brand Love: Mediators of Brand Attitude and Consumer Satisfaction62 cited
    • 2021From quality control to TQM, service quality and service sciences: a 30-year review of TQM literature51 cited
    • 2009Out-of-Stock: Reactions, Antecedents, Management Solutions, and a Future Perspective45 cited
    • 2011Impact of Indian Cultural Values and Lifestyles on Meaning of Branded Products: Study on University Students in India37 cited
    • 2003Sports Sponsorship and Brand Personality - The Ryder Cup Team and IBM36 cited
    • 2022An empirical research of corporate social responsibility on creating the green brand equity: An exploratory of Vietnamese consumers' perception in the bank industry32 cited
    • 2014The Effect of Hedonistic and Utilitarian Consumer Behavior on Brand Equity: Turkey – UK Comparison on Coca Cola27 cited
    • 2018Impact of value-adding services on quality, loyalty and brand equity in the brewing industry25 cited
    • 2022Measuring consumer‐based brand equity of prestigious mass brands using masstige mean score scale24 cited
    • 2018Insights into the Antecedents of Fast-Food Purchase Intention and the Relative Positioning of Quality18 cited
    • 2020Understanding consumer-based brand equity and its antecedents in international and national banks in Egypt15 cited
    • 2018Examining the ParticipACTION brand using the brand equity pyramid12 cited