International Project Workshops: Merging Education with Enterprise

Carl R. Frear · Lynn E. Metcalf

9 citations0/0 files storedJournal of Marketing Education

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Management and Marketing Education Problem and Project Based Learning Business and Management Studies

Abstract

The increasing volume of world trade and the nature of business being transacted on a global basis mandates the need for pedagogical approaches which adequately equip marketing students to cope effectively with an increasingly complex marketing environment. This study suggests that the International Marketing Projects Workshop overcomes some of the limitations associated with alternative pedagogical approaches and, in addition, provides a more effective learning experience.

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1955The Case Method at the Harvard Business School 1985Client-Sponsored Projects: Bridging the Gap between Theory and Practice 1981Client-Sponsored Projects in a Marketing Research Course 1984The Marketing Curriculum: A Decade of Change 1979Using Corporate Sponsored Marketing Management Projects 1980A Live-Case Program for Teaching Marketing Research

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