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International Project Workshops: Merging Education with Enterprise
6 references·0 citing·21 second hop
International Project Workshops: Merging Education with Enterprise (1988)International Project Workshops: Merging …Client-Sponsored Projects: Bridging the Gap between Theory and Practice (1985)Client-Sponsored Projects: Br…The Marketing Curriculum: A Decade of Change (1984)The Marketing Curriculum: A D…Client-Sponsored Projects in a Marketing Research Course (1981)Client-Sponsored Projects in …A Live-Case Program for Teaching Marketing Research (1980)A Live-Case Program for Teach…Using Corporate Sponsored Marketing Management Projects (1979)Using Corporate Sponsored Mar…The Case Method at the Harvard Business School (1955)The Case Method at the Harvar…The Nature and Scope of Marketing (1976)Intepreting Consumer Mythology: A Structural Approach to Consumer Behavior (1981)Marketing, Strategic Planning and the Theory of the Firm (1982)Product and pricing courses are underrepresented in undergraduate marketing curricula (1995)Teaching Marketing Law: A Business Law Perspective on Integrating Marketing and Law (2000)Assessing Faculty Beliefs About the Importance of Various Marketing Job Skills (2005)Choice Criteria Model for Selecting Live-Case Marketing Research Class Projects (1982)Using Student Projects to Link Academics, Business and Students (1998)Student Perceptions on Live-Case Projects: Undergraduate Marketing Research (2014)Integrating Information Management Skills into the Marketing Curriculum: An Example Using the Marketing Research Course (1987)Marketing education without borders: Exploiting the new information technologies (1997)Perceptions of Integrated Experiential Learning of Graduate Marketing Students (2018)Experiential and Cooperative Learning: Using a Situation Analysis Project in Principles of Marketing (2008)A Case Study of Teaching Marketing Research Using Client-Sponsored Projects (2009)The Journal of Marketing Education (2012)A Comparison of the Individual Proposal and the Team Project in the Marketing Research Course (1986)Measured Effectiveness of Client-Sponsored Consulting Projects in the Marketing Research Course (1987)The Project Approach to Teaching the Capstone Marketing Course (1990)A case for Case Study (1992)Putting Case-Based Instruction Into Context: Examples From Legal and Medical Education (1992)Leadership self‐efficacy and managers' motivation for leading change (2002)
this work references cited by second hop

References

  • 1955The Case Method at the Harvard Business School202 cited
  • 1985Client-Sponsored Projects: Bridging the Gap between Theory and Practice72 cited
  • 1981Client-Sponsored Projects in a Marketing Research Course64 cited
  • 1984The Marketing Curriculum: A Decade of Change25 cited
  • 1979Using Corporate Sponsored Marketing Management Projects18 cited
  • 1980A Live-Case Program for Teaching Marketing Research15 cited

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