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Economics of fashion
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  • 1993Toward Formalizing Fashion Theory168 cited
  • 1973Correlates of Fashion Leadership: Implications for Fashion Process Theory88 cited
  • 1970The status float phenomenon The upward diffusion of innovation73 cited
  • 1993Garment‐sizing Systems: An International Comparison58 cited
  • 1980Perceived Fashion Risk and Self‐Esteem of Males and Females52 cited
  • 1977Study Patterned on Kroeber's Investigation of Style49 cited
  • 1982Fashion Preferences of Males and Females, Risks Perceived, and Temporal Quality of Styles46 cited
  • 1998The unintended consequences of the culture of consumption: An historical‐theoretical analysis of consumer misbehavior41 cited
  • 2006Design Piracy and Self-Regulation: The Fashion Originators' Guild of America, 1932-194136 cited
  • 1985Fashion Change and Demographics: A Model35 cited
  • 1995Consumer Preferences for Size Description Systems of Men's and Women's Apparel31 cited
  • 1990Velocity of the Fashion Process in Women's Formal Evening Dress, 1789-198029 cited
  • 1984Some Versions of Fantasy: Toward a Cultural History of American Advertising, 1880–193025 cited
  • 1988It's Time to Restructure Marketing in Academia24 cited

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  • 2010Radical Fashion and Radical Fashion Innovation21 cited
  • 2010The Fashion Lottery: Cooperative Innovation in Stochastic Markets20 cited