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Insights about Integrated Marketing Communication in Small- and Medium-Sized Italian Enterprises
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Insights about Integrated Marketing Communication in Small- and Medium-Sized Italian Enterprises (2013)Insights about Integrated Marketing Commu…The Qualitative Research Interview (2018)The Qualitative Research Inte…Case Studies and Theory Development: The Method of Structured, Focused Comparison (2018)Case Studies and Theory Devel…Towards a new definition of Integrated Marketing Communications (IMC) (2005)Towards a new definition of I…The Emergence Of IMC: A Theoretical Perspective (2004)The Emergence Of IMC: A Theor…The Qualitative Researcher's Companion (2002)The Qualitative Researcher's …SME marketing in practice (2001)SME marketing in practiceImc: Using Advertising and Promotion to Build Brands (2001)Imc: Using Advertising and Pr…Communicating Globally: An Integrated Marketing Approach (2000)Communicating Globally: An In…A Multi-Country Comparison of the Drive for IMC (1999)A Multi-Country Comparison of…Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Advertising And Promotion: In…Conceptualizing the Integrated Marketing Communications' Phenomenon: An Examination of its Impact on Advertising Practices and its Implications for Advertising Research (1994)Conceptualizing the Integrate…Client Perceptions of Integrated Marketing Communications (1993)Client Perceptions of Integra…Small Business Management: An Entrepreneurial Emphasis (1991)Small Business Management: An…Longitudinal Field Research on Change: Theory and Practice (1990)Longitudinal Field Research o…A Dual Methodology for Case Studies: Synergistic Use of a Longitudinal Single Site with Replicated Multiple Sites (1990)A Dual Methodology for Case S…Case Study Research: Design and Methods (1984)Case Study Research: Design a…The Entrepreneur ship Paradigm (I): A Philosophical Look at Its Research Methodologies (1989)Resource Cooptation Via Social Contracting: Resource Acquisition Strategies for New Ventures (1990)Predicting the cost of environmental management system adoption: the role of capabilities, resources and ownership structure (2006)Innovative marketing in SMEs (2009)Entrepreneurial marketing in small businesses: A conceptual exploration (2011)Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (2002)Integrated Marketing Communications (2004)THE RELATIONSHIP BETWEEN INTEGRATED MARKETING COMMUNICATION, MARKET ORIENTATION, AND BRAND ORIENTATION (2005)Advertising as Communication (2008)Revisiting the IMC construct (2008)Integrated Marketing Communication Capability and Brand Performance (2014)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)The Reflective Practitioner: How Professionals Think in Action (1985)Interpretive case studies in IS research: nature and method (1995)Strategies for Theorizing from Process Data (1999)Grounded Theory in Management Research (2003)Central Problems in the Management of Innovation (1986)RATIONAL CHOICE AND THE FRAMING OF DECISIONS (1988)CASE Tools as Organizational Change: Investigating Incremental and Radical Changes in Systems Development (1993)Theory Building From Cases: Opportunities And Challenges (2007)The Discovery of Grounded Theory (2017)A Case in Case Study Methodology (2001)QUALITATIVE RESEARCH: Recent Developments in Case Study Methods (2006)Explaining the Political Ambivalence of Religion (2007)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Qualitative research: Methods in the social sciences (2006)Document Analysis as a Qualitative Research Method (2009)Electronic commerce adoption: an empirical study of small and medium US businesses (2004)Managing human resources in small organizations: What do we know? (2004)Small-Business Owner-Managers’ Perceptions of Business Ethics and CSR-Related Concepts (2010)Spirituality and leadership: An empirical review of definitions, distinctions, and embedded assumptions (2005)Creating Mathematical Futures through an Equitable Teaching Approach: The Case of Railside School (2008)The place of the literature review in grounded theory research (2010)Understanding the Impact of Synergy in Multimedia Communications (2003)Fear appeals in social marketing: Strategic and ethical reasons for concern (2004)What makes a useful online review? Implication for travel product websites (2014)Qualitative Data Analysis: Illuminating a Process for Transforming a ‘Messy’ but ‘Attractive’ ‘Nuisance’ (2004)From functional to social accountability (2007)
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References

  • 1984Case Study Research: Design and Methods81,948 cited
  • 1990Longitudinal Field Research on Change: Theory and Practice4,219 cited
  • 2002The Qualitative Researcher's Companion2,357 cited
  • 1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
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  • 2004The Emergence Of IMC: A Theoretical Perspective304 cited
  • 1993Client Perceptions of Integrated Marketing Communications303 cited
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  • 2005Towards a new definition of Integrated Marketing Communications (IMC)249 cited
  • 1999A Multi-Country Comparison of the Drive for IMC209 cited
  • 1994Conceptualizing the Integrated Marketing Communications' Phenomenon: An Examination of its Impact on Advertising Practices and its Implications for Advertising Research

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181 cited
  • 2000Communicating Globally: An Integrated Marketing Approach174 cited
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