Integrated Marketing CommunicationsUnknown author2004-01-01otherDictionary of Marketing Communications543 citationsclosedNo readable copy stored yet — this record is metadata only.Marketing and Advertising StrategiesDigital Marketing and Social MediaLiterature, Culture, and AestheticsAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 543 citations exist upstream.Cited by2009The anatomy of the luxury fashion brand2005INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions2004The Emergence Of IMC: A Theoretical Perspective2001Mastering the Marketing Communications Mix: Micro and Macro Perspectives on Integrated Marketing Communication Programs2013Understanding consumers' in-store visual perception: The influence of package design features on visual attention2005Towards a new definition of Integrated Marketing Communications (IMC)2010Synthesizing the Effects of Service Quality, Value, and Customer Satisfaction on Behavioral Intentions in the Motel Industry2009A Hierarchical Marketing Communications Model of Online and Offline Media Synergies