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Pengaruh Brand Image dan Product Knowledge Terhadap Purchase intention Produk Tas Tiruan Di Kota Denpasar

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References

2011The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits444 cited

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2022The Impact of e-WOM and Celebrity Endorser on Purchase Intention Mediated by Brand Image: A Study on Halal Cosmetic Products11 cited
2022The Role of Brand Image in Mediating the Effect of Celebrity Endorsers on Repurchase Intention10 cited
2021The Effect of Product Knowledge, Price, and Product Design on Batik Banyuwangi Repurchase Intention8 cited
2018PERAN BRAND IMAGE MEMEDIASI PENGARUH KREDIBILITAS CELEBRITY ENDORSER TERHADAP NIAT BELI6 cited
2018PENGARUH PERSEPSI HARGA, PENGETAHUAN PRODUK, DAN CITRA PERUSAHAAN TERHADAP NIAT BELI LAYANAN MULTI SERVIS MEREK INDIHOME6 cited
2020PERAN CITRA MEREK MEMEDIASI PENGARUH KEWAJARAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK ONLINESHOP ZALORA DI DENPASAR5 cited

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