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Marketing Research: A Problem-Solving Approach · Study

BookMarketing Research: A Problem-Solving Approach

Seymour Sudman1998

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Bookgreen1998

Marketing Research: A Problem-Solving Approach

Seymour Sudman · Edward Blair

143 citations·0/0 files stored·University of Maribor digital library (University of Maribor)

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Business Strategies and Management Research Marketing and Advertising Strategies Business and Management Studies

Abstract

An overview of marketing research sources of marketing research data tools for primary data collection data analysis issues in research management.

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Year1998

Typebook

Published1998-01-01

VenueUniversity of Maribor digital library (University of Maribor)

Languageen

Citations143

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ShelfBusiness Strategies and Management Research

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