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Marketing Research: A Problem-Solving Approach
0 references·16 citing·56 second hopsampled
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  • 2006The fairness of affirmative action: an organisational justice perspective31 cited
  • 2016Marketing Strategies Of Small Craft Producers In South Africa: Practices And Challenges25 cited
  • 2012APPLYING A METACOGNITIVE PERSPECTIVE TO ENTREPRENEURSHIP: EMPIRICAL EVIDENCE ON THE INFLUENCE OF METACOGNITIVE DIMENSIONS ON ENTREPRENEURIAL INTENTIONS24 cited
  • 2000Measuring Brand Meaning23 cited
  • 2005Women, Small Business and Regional Location17 cited
  • 2019Service value and retention: Does gender matter?16 cited
  • 2014Developing An Online Shopping Value Framework For Consumers Of Non-Store Fashion Brands14 cited
  • 2019Supplier relationship marketing practices and small retailer performance in South Africa13 cited
  • 2013To Play or Not to Play! Online Fantasy Football Consumption Motives and the Relationship with Attitude and Future Behavioural Intentions

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11 cited
  • 2014Assessing Consumer Purchasing Decision Styles: An Empirical Investigation From South Africa10 cited
  • 2002Augmenting the Household Affluence Construct9 cited