Article2013

Impact of Value Structure on Brand Engagement Depending on Degree of Self-Esteem of Adolescents

Blandína Šramová · Milan Džupina · Olga Jurášková

7 citations0/0 files storedInternational journal of innovation and applied studies

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Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Consumer Perception and Purchasing Behavior

Abstract

This research demonstrates the relationship between the brand engagement, depending on the structure of values and level of self-esteem in adolescents. The research methods was used: Rosenberg

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References

1965Society and the Adolescent Self-Image 1993Cultures and Organizations: Software of the Mind.1988Possessions and the Extended Self 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1994Are There Universal Aspects in the Structure and Contents of Human Values?1999A Theory of Cultural Values and Some Implications for Work 1993A dark side of the American dream: Correlates of financial success as a central life aspiration.2006Low self-esteem during adolescence predicts poor health, criminal behavior, and limited economic prospects during adulthood.

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