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ArticlePersonal aspirations and brand engagement in self-concept

Wiktor Razmus2016

Article2016

Personal aspirations and brand engagement in self-concept

Wiktor Razmus · Małgorzata Jaroszyńska · Magdalena Palęga

52 citations·0/0 files stored·Personality and Individual Differences

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Consumer Behavior in Brand Consumption and Identification Personality Traits and Psychology Consumer Perception and Purchasing Behavior

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References

2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.2000Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being.2011Sources of Method Bias in Social Science Research and Recommendations on How to Control It 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1988Possessions and the Extended Self 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 2008Self-determination theory: A macrotheory of human motivation, development, and health.2001Consumer perceived value: The development of a multiple item scale

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2019Brand engagement in self‐concept and consumer engagement in social media: The role of the source 2020The effect of interior color on customers’ aesthetic perception, emotion, and behavior in the luxury service 2023Toward a better understanding of key determinants and consequences of masstige consumption 2021Consumer Brand Engagement Beyond the “Likes”2017Brand Engagement in Self-Concept: Scale Properties and the Global Nature of the Construct

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Details

Year2016

Typearticle

Published2016-10-12

VenuePersonality and Individual Differences

ISSN-L0191-8869

Languageen

Citations52

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.paid.2016.10.018

openalex_workW2531889579

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