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Toward a better understanding of key determinants and consequences of masstige consumption · Study

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ArticleToward a better understanding of key determinants and consequences of masstige consumption

Jean Boisvert2023

Article2023

Toward a better understanding of key determinants and consequences of masstige consumption

Jean Boisvert · George Christodoulides · Muhammad Sajid Khan

42 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Consumer Market Behavior and Pricing Consumer Perception and Purchasing Behavior

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1988Structural equation modeling in practice: A review and recommended two-step approach.1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1965Inequity In Social Exchange 1988Possessions and the Extended Self 1995Understanding Information Technology Usage: A Test of Competing Models 2005Consumer Culture Theory (CCT): Twenty Years of Research 1982Self-Concept in Consumer Behavior: A Critical Review

Cited by

2024Two decades of research on “masstige” marketing: A systematic literature review and future research agenda 2024Masstige buyers: Profile, perceived luxury values and purchase intentions 2025Masstige Consumption: A Motivation-Desire-Outcome Framework with Implications for Luxury Brand Management 2024Humanizing Metaverse: Psychological involvement and masstige value in retail versus tourism platforms 2023Environmental concerns in brand love and hate: an emerging market’s purview of masstige consumers

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Details

Year2023

Typearticle

Published2023-03-22

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations42

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jbusres.2023.113871

openalex_workW4353031996

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2025Unveiling the role of brand engagement in brand extension for masstige brands: functionality matters as much as fit