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Personal aspirations and brand engagement in self-concept

16 references·16 citing·41 second hopsampled

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References

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2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
1993

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A dark side of the American dream: Correlates of financial success as a central life aspiration.

2,298 cited

2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited

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