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Comparison advertising : an historical retrospective · Study

BookComparison advertising : an historical retrospective

Stanley M. Ulanoff1975

Book1975

Comparison advertising : an historical retrospective

Stanley M. Ulanoff

12 citations·0/0 files stored·Marketing Science Institute eBooks

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Marketing and Advertising Strategies Consumer Market Behavior and Pricing American History and Culture

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1992The potential of inoculation in promoting resistance to the effectiveness of comparative advertising messages 1978Comparative Advertising: A Reexamination of the Issues 1989Legal and Public Policy Implications for the Future of Comparative Advertising: A Look at U-Haul v. Jartran 1994Impact of product involvement, message format, and receiver sex on the efficacy of comparative advertising messages

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Year1975

Typebook

Published1975-01-01

VenueMarketing Science Institute eBooks

Languageen

Citations12

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW1485827470

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