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Comparison advertising : an historical retrospective
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Comparison advertising : an historical retrospective (1975)Comparison advertising : an historical re…Impact of product involvement, message format, and receiver sex on the efficacy of comparative advertising messages (1994)Impact of product involvement…The potential of inoculation in promoting resistance to the effectiveness of comparative advertising messages (1992)The potential of inoculation …Legal and Public Policy Implications for the Future of Comparative Advertising: A Look at U-Haul v. Jartran (1989)Legal and Public Policy Impli…Comparative Advertising: A Reexamination of the Issues (1978)Comparative Advertising: A Re…Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Measuring the Involvement Construct (1985)Inoculation's Efficacy With Young Adults' Risky Behaviors: Can Inoculation Confer Cross-Protection Over Related but Untreated Issues? (2011)Revisiting the Effectiveness of Base Crisis Response Strategies in Comparison of Reputation Management Crisis Responses (2013)Advances in Consumer Research (2025)In A Different Voice: Psychological Theory And Women's Development (1982)In a Different Voice: Psychological Theory and Women's Development. (1983)A Model for Predictive Measurements of Advertising Effectiveness (1961)Current issues and research in advertising (1978)The Evolution of Comparative Advertising Law: Has the Lanham Act Gone Too Far? (1991)Comparative and Noncomparative Advertising: Attitudinal Effects under Cognitive and Affective Involvement Conditions (1994)A Review of the Literature on Advertising Regulation (2012)Black's Law Dictionary (1891)Comparison Advertising: Problems and Potential (1975)
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  • 1992The potential of inoculation in promoting resistance to the effectiveness of comparative advertising messages98 cited
  • 1978Comparative Advertising: A Reexamination of the Issues12 cited
  • 1989Legal and Public Policy Implications for the Future of Comparative Advertising: A Look at U-Haul v. Jartran9 cited
  • 1994Impact of product involvement, message format, and receiver sex on the efficacy of comparative advertising messages6 cited

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