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“The white stuff?”

8 references·4 citing·41 second hop

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References

2003Research Methods for Business Students17,197 cited
2000Marketing management: analysis. planning. implementation and control6,649 cited
1993Questionnaire Design, Interviewing and Attitude Measurement4,974 cited
2004Factors predicting the effectiveness of celebrity endorsement advertisements536 cited
2003Creating powerful brands in consumer, service and industrial markets472 cited
1993Advertising Effects and Effectiveness198 cited
1998Commodity Advertising: The Economics and Measurement of Generic Programs119 cited
2000Persuasion, pride and prejudice: how ads work65 cited

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2008Desiring Sameness: Globalization, Agency, and the Filipino Gay Imaginary113 cited

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