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Consumer generated content - trends and implications for branding.
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Consumer generated content - trends and implications for branding. 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References

  • 1996Persuasion: Psychological Insights and Perspectives481 cited
  • 2000Wine tourism in the Mediterranean: A tool for restructuring and development229 cited
  • 1999Critical Success Factors for Wine Tourism155 cited
  • 2009Wine tourism in New Zealand151 cited
  • 2003The Digital Future55 cited

Cited by

  • 2016Brand engagement on social media: will firms’ social media efforts influence search engine advertising effectiveness?181 cited
  • 2017Destination marketing: The use of technology since the millennium154 cited
  • 2016The manager's dilemma: a conceptualization of online review manipulation strategies142 cited
  • 2017The determinants of Facebook social engagement for national tourism organizations' Facebook pages: A quantitative approach138 cited
  • 2022Influence of social media marketing efforts, e-reputation and destination image on intention to visit among tourists: application of S-O-R model128 cited
  • 2008Differences in Consumer-Generated Media Adoption and Use: A Cross-National Perspective126 cited
  • 2021Flow matters: antecedents and outcomes of flow experience in social search on Instagram54 cited
  • 2019If I say you’re authentic, then you’re authentic: Power and privilege revealed in travel blogs27 cited
  • 2019Experimental Study on the Utility and Future of Collaborative Consumption Platforms Offering Tourism Related Services

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9 cited
  • 2019Technology as an Emerging Educational Tool for Tourism Information Sourcing: A Content Analysis 2006 to 20180 cited