Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Including ambivalence as a basis for benefit segmentation

16 references·12 citing·35 second hop

FromToDepth

this work references cited by second hop

References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality21,113 cited
1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
1997The Psychology of Attitudes7,143 cited
2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
2010Satisfaction: a behavioral perspective on the consumer6,042 cited
1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,019 cited
1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
1997Market Segmentation: Conceptual and Methodological Foundations1,866 cited
2004Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context1,829 cited
2002Understanding Service Convenience1,613 cited
1994DEFINING QUALITY: ALTERNATIVES AND IMPLICATIONS1,209 cited
2003A typology of online shoppers based on shopping motivations1,019 cited
1968Benefit Segmentation: A Decision-Oriented Research Tool893 cited
1990

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Trying to Consume

832 cited

1995Attitudes as object-evaluation associations: Determinants, consequences, and correlates of attitude accessibility.814 cited

Cited by

2014Guilt in Marketing Research: An Elicitation–Consumption Perspective and Research Agenda71 cited
2013An attitude-based latent class segmentation analysis of mobile phone users35 cited
2018The use of food quality and prestige-based benefits for consumer segmentation31 cited
2019A classification of live chat service users in the banking industry28 cited
2013Review of segmentation process in consumer markets21 cited
2017Toward an improved conceptual understanding of consumer ambivalence18 cited
2016An Impact of Behavioral Segmentation to Increase Consumer Loyalty: Empirical Study in Higher Education of Postgraduate Institutions at Jakarta17 cited
2021Determinants of mobile social media use, customer heterogeneity, and international microsegmentation15 cited
2023How Does Multinational Corporations’ CSR Influence Purchase Intention? The Role of Consumer Ethnocentrism and Consumer Ambivalence15 cited
2022South Korean social enterprises and their networks: On their organizational linkages at the interstice between the third, public, and corporate sectors14 cited
2017Winding paths: Ambivalence in consumers' buying processes12 cited
2017Understanding heterogeneity in decision-making among elderly consumers: the case of functional foods0 cited