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Globalization of consumer markets: structures and strategies
0 references·11 citing·37 second hop
Globalization of consumer markets: structures and strategies (1994)Globalization of consumer markets: struct…Multivariate methodology for discriminating market segments in urban commuting (2017)Multivariate methodology for …Changing Information Management in Product-Service System PLM: Customer-Oriented Strategy (2017)Changing Information Manageme…Ethical marketing (2015)Ethical marketingChanging Business Information Systems for Innovative Configuration Processes. (2015)Changing Business Information…Materialism, Attitudes, and Social Media Usage and Their Impact on Purchase Intention of Luxury Fashion Goods Among American and Arab Young Generations (2013)Materialism, Attitudes, and S…A decision support system for market segment driven product design (2013)A decision support system for…Brand names and global positioning (2011)Brand names and global positi…Balancing the fit and logistics costs of market segmentations (2011)Balancing the fit and logisti…Internationales Marketing (2003)Internationales MarketingNeural networks and business modelling-an application of neural modelling techniques to prospect profiling in the telecommunications industry (2002)Neural networks and business …South Korean female apparel market segments based on store attributes (2000)South Korean female apparel m…The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)The Marketing Imagination (1983)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)Facility Layout and Location: An Analytical Approach (1991)Market Segmentation: Conceptual and Methodological Foundations (1997)Facility location and supply chain management – A review (2008)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)The Commitment-Trust Theory of Relationship Marketing (1994)Measuring Brand Equity Across Products and Markets (1996)Adopting French Names as Identity Markers among Second Foreign Language (L3) Learners in China (2023)Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: International Differences in Work-Related Values. (1983)Gratitude at Work Prospectively Predicts Lower Workplace Materialism: A Three-Wave Longitudinal Study in Chile (2021)Excessive use of social networking sites and financial well-being among working millennials: a parallel-serial mediation model (2022)Marketing communication in luxury research: a framework-based literature review and research agenda (2022)Advances in Consumer Research (2025)City Shoppers and Urban Identification: Observations on the Social Psychology of City Life (1954)Advances in Consumer Research (1983)Consumer Decision‐Making Styles: Comparison Between United States and Korean Young Consumers (1992)In-Store Shopping Behavior (2007)Using values and shopping styles to identify fashion apparel segments (2012)Product configuration frameworks-a survey (1998)A two-stage model of adaptable product platform for engineering-to-order configuration design (2015)Understanding product-service system innovation capabilities development for manufacturing companies (2015)Product Variety and Manufacturing Performance: Evidence from the International Automotive Assembly Plant Study (1996)A Decision-Theoretic Generalization of On-Line Learning and an Application to Boosting (1997)The power of product platforms : building value and cost leadership (1997)Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Discrete Choice Methods with Simulation (2001)The personal and contextual factors that affect customer experience during rail service failures and the implications for service design (2020)Multivariate analysis of public transport quality: a case study in a medium-sized Brazilian city (2022)Towards Marketing 4.0: Vision and Survey on the Role of IoT and Data Science (2023)Why build a customer relationship management capability? (2007)Product Lifecycle Management (2015)The Economic Implications of Learning by Doing (1962)International Investment and International Trade in the Product Cycle (1966)A Taxonomy of the Pricing Practices of Exporting Firms: Evidence from Austria, Norway, and the United States (2006)
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  • 2013Materialism, Attitudes, and Social Media Usage and Their Impact on Purchase Intention of Luxury Fashion Goods Among American and Arab Young Generations158 cited
  • 2003Internationales Marketing40 cited
  • 2017Multivariate methodology for discriminating market segments in urban commuting14 cited
  • 2000South Korean female apparel market segments based on store attributes14 cited
  • 2011Brand names and global positioning12 cited
  • 2011Balancing the fit and logistics costs of market segmentations8 cited
  • 2015Changing Business Information Systems for Innovative Configuration Processes.7 cited
  • 2013A decision support system for market segment driven product design7 cited
  • 2017Changing Information Management in Product-Service System PLM: Customer-Oriented Strategy7 cited
  • 2002Neural networks and business modelling-an application of neural modelling techniques to prospect profiling in the telecommunications industry7 cited
  • 2015Ethical marketing5 cited

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