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Marketing socioambiental: Un nuevo paso en el desarrollo del marketing social · Study

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ArticleMarketing socioambiental: Un nuevo paso en el desarrollo del marketing social

Juan José Mier-Terán Franco2004

Article2004

Marketing socioambiental: Un nuevo paso en el desarrollo del marketing social

Juan José Mier-Terán Franco

11 citations·0/0 files stored·International Review on Public and Nonprofit Marketing

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Environmental Sustainability in Business Corporate Social Responsibility and Sustainability Environmental Education and Sustainability

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References

1971Social Marketing: An Approach to Planned Social Change 1971Social Marketing: An Approach to Planned Social Change 2002Marketing Social Marketing in the Social Change Marketplace 1997Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment 1994Changing for Good 1981Problems and Challenges in Social Marketing 1979Marketing Communications in Nonbusiness Situations or Why It's So Hard to Sell Brotherhood like Soap 1997Marketing y medio ambiente: una aproximación teórica revisada

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Year2004

Typearticle

Published2004-06-01

VenueInternational Review on Public and Nonprofit Marketing

ISSN-L1865-1984

Languagees

Citations11

Files0 public / 0

ShelfEnvironmental Sustainability in Business

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doi10.1007/bf02896622

openalex_workW1489023831

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