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Marketing socioambiental: Un nuevo paso en el desarrollo del marketing social
8 references·0 citing·24 second hop
Marketing socioambiental: Un nuevo paso en el desarrollo del marketing social (2004)Marketing socioambiental: Un nuevo paso e…Marketing Social Marketing in the Social Change Marketplace (2002)Marketing Social Marketing in…Marketing y medio ambiente: una aproximación teórica revisada (1997)Marketing y medio ambiente: u…Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment (1997)Marketing Social Change: Chan…Changing for Good (1994)Changing for GoodProblems and Challenges in Social Marketing (1981)Problems and Challenges in So…Marketing Communications in Nonbusiness Situations or Why It's So Hard to Sell Brotherhood like Soap (1979)Marketing Communications in N…Social Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…Social Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…The People's Choice (1945)Beliefs, Attitudes, and Values. (1969)Task complexity and contingent processing in decision making: An information search and protocol analysis (1976)Enhancing Helping Behavior: An Integrative Framework for Promotion Planning (1996)Belief formation in ethical consumer groups: an exploratory study (1999)Self-Benefit versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support (2009)Self-efficacy: the exercise of control (1997)Self-Efficacy: The Exercise of Control (1999)A systematic review of social marketing effectiveness (2007)A framework for sustainable marketing (2011)Online Interventions for Social Marketing Health Behavior Change Campaigns: A Meta-Analysis of Psychological Architectures and Adherence Factors (2011)Marketing ecológico y sistemas de gestión ambiental: conceptos y estrategias empresariales (2002)The Media's Influence on Body Image Disturbance and Eating Disorders: We've Reviled Them, Now Can We Rehabilitate Them? (1999)What to do when Stakeholders matter (2004)Risk Communication for Public Health Emergencies (2007)Developing Buyer-Seller Relationships (1987)Understanding Service Convenience (2002)Service-dominant logic: continuing the evolution (2007)Ready to Fly Solo? Reducing Social Marketing’s Dependence on Commercial Marketing Theory (2003)Getting Health Reform Right (2008)The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy (2020)Toward a Comprehensive, Transtheoretical Model of Change (1998)Attaining personal goals: Self-concordance plus implementation intentions equals success. (2002)Stages of change (2010)
this work references cited by second hop

References

  • 1971Social Marketing: An Approach to Planned Social Change1,780 cited
  • 1971Social Marketing: An Approach to Planned Social Change1,427 cited
  • 2002Marketing Social Marketing in the Social Change Marketplace974 cited
  • 1997Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment821 cited
  • 1994Changing for Good725 cited
  • 1981Problems and Challenges in Social Marketing301 cited
  • 1979Marketing Communications in Nonbusiness Situations or Why It's So Hard to Sell Brotherhood like Soap299 cited
  • 1997Marketing y medio ambiente: una aproximación teórica revisada13 cited

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