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Globalization does lead to change in consumer behavior

16 references·16 citing·47 second hopsampled

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References

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1995The Effects of Culture and Socioeconomics on the Performance of Global Brand Image Strategies574 cited

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2006Beyond national culture: implications of cultural dynamics for consumer research457 cited

2003Understanding Materialism Among Youth375 cited

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2016Materialism, Impulse Buying and Conspicuous Consumption: A Qualitative Research38 cited
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2018Integration of materialism with shopping motivations: motivations based profile of Indian mall shoppers22 cited
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