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Point of View: Blurred Boundaries—Where Does Editorial End and Advertising Begin?

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References

1977Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture964 cited
1985Advertising, the uneasy persuasion: Its dubious impact on American Society418 cited
1987Mirror, Mirror, on the Wall, What's Unfair in the Reflections on Advertising?207 cited
1993Advertising the uneasy persuasion: its dubious impact on American society110 cited

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2017Measuring Sponsorship Transparency in the Age of Native Advertising119 cited
2010Brand Placement in Movies: The Effect of Film Genre on Viewer Recognition30 cited
2010Relations with the media: Who are the main actors in an advertorial production process in Slovenia?27 cited
1997The Effect of the World Wide Web on Agency–Advertiser Relationships: Towards A Strategic Framework26 cited
2006Étude du changement d'attitude pour les marques placées dans les films: persuasion ou effet d'exposition?25 cited
1997Advertorial: Creative Solution or Last Resort?22 cited
2020A genre-based exploration of intertextuality and interdiscursivity in advertorial discourse22 cited
2015Der Einfluss der Werbung auf Medieninhalte18 cited
1994Newspaper Policies on the Potential Merging of Advertising and News Content18 cited
2009Spotting the disguises and masquerades

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16 cited

2004The Advertorial as Information Pollution13 cited

2016Insights into the Impact of CSR Communication Source on Trust and Purchase Intention12 cited