Media Relations and Corporate Social Responsibility

Craig E. Carroll

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Corporate Social Responsibility Reporting Public Relations and Crisis Communication Corporate Identity and Reputation

Abstract

Many corporate executives are ambivalent about voluntarily reporting a company’s social performance to stakeholders (Dickson and Eckman, 2008). One reason is that credible reporting requires details about a firm’s shortcomings. Moreover, credibility requires that the company’s efforts be externally verified by stakeholders or independent third-party groups (C. E. Carroll, 2010-b; Morsing and Schultz, 2006; Waddock, 2004). This chapter reviews the literature on how the news media cover corporate social responsibility (CSR), the influences on the production of news about CSR, and news effects on CSR behavior. Then, future research direc-tions are offered.

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2010Strategic management a stakeholder approach 2007The Social Responsibility of Business Is to Increase Its Profits 1991The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders 2001Corporate Social Responsibility: A Theory of the Firm Perspective 2004Comparing Media Systems 1990WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.1991KEEPING AN EYE ON THE MIRROR: IMAGE AND IDENTITY IN ORGANIZATIONAL ADAPTATION.2005The Relationship Between Corporate Philanthropy And Shareholder Wealth: A Risk Management Perspective

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